Cold Pitching Works. Don’t Be Scared!

Cold Pitching Works. Don’t Be Scared!

Posted on 10/10/2011 by | 11 comments

how to blogI was really nervous about cold pitching. Extremely nervous. Mainly because I did not want to just pitch a random company about a random product. I figured they would just turn me down. Why would they want to promote a product that has been successful for years?

Then I read something somewhere about PRnewswire. I dug around the site (which is extremely confusing) and set myself up with daily emails for new and future products hitting the market. I also composed a standardized “pitch” template in my email client specifically for PRnewswire pitches which I can simply change the company name or product and adjust the email as needed.

I started pitching companies whose products were of interest to me. And the responses poured in. I have actually had to schedule giveaways now so I don’t have too many posted at one time (I am not a giveaway-only blog). I’ve received a lot of great products from cold pitching, especially a lot of food items, video games, and movies. As an example, I had a review and giveaway for a Playstation game which I received 1 copy to review and 5 copies to give away. That’s approximately $360 worth of products! And they pitched me in the same email for another product.

If a press release has a PR company listed at the bottom, send them a pitch. If it has the email of someone from the company at the bottom, use your best judgment (i.e. do you think they’ll respond?). All they can do is ignore your request or say no. But many say yes! PR companies have the highest “yes” rates for me.

So don’t be afraid. Write your pitch email. Include your page rank, page views, monthly uniques, use proper spelling and grammar, be professional, and specifically state that you are wanting to promote their product by hosting a review and giveaway on your blog (I suggest using that wording exactly). You don’t want to beat around the bush; just flat out say what you want in your pitch. Often times, you’ll get it.

I hope this has helped some of you. Maybe if you are nervous about cold pitching like I was, you’ll give it a shot. After all, you’ve got nothing to lose!



Tags: blogging


  1. Teri says:

    I more than agree that cold pitching works. I too spent my first eight months doing just that and look at us over a year later. I know that it can be discouraging to send out 25 emails and only get 5 yes responses but that is all you need to get started. A few yeses in a bucket of nos will send you right on your way to being a review blogger.

    Now we have actually gotten to the point where I want to break away from so many reviews and giveaways. I in fact am a lot more selective as I am sure you are as well.

    I am glad to see someone talk about this; so that newbies know it does take time and hard work. But if you want it, you can and will have it.

    • Jenny says:

      Wonderful comments, Teri, thank you! And your numbers are definitely about right. I may send out 25 emails and get 5-10 responses. But I am pitching for products that I want to review rather than just anything off the shelf.

      And also like you, I have to turn companies down who do not appeal to me. I feel bad doing it but I always suggest to send their info to other bloggers so at least someone can benefit from the contact.

      Thanks again!

  2. katie says:

    This was a great post. Very informative and great for new bloggers. I have two blogs and sometimes it is hard to keep up with both! The only thing I am on the fence about is including page rank. Since Google can’t even explain their algorithm for creating page rank, a lot of companies ignore it. I would only include it if asked. Plus, if you are going to include your page rank and you lost your page rank from moving from Blogger to WP, be sure to indicate that is the reason why.

    • Jenny says:

      Hi Katie! I think it would be wise not to mention page rank at all if you’re concerned about it. If it’s that important to them, they’ll ask for it but you’ll also be able to defend yourself while doing it!

  3. Jennifer says:

    PRnewswire is so confusing. I had good luck with responses in Oct/nov but not anymore. I didn’t know you could pitch companies through that. and I agree, don’t be vague, state exactly what you want and what you are willing to do.

    • Flexines says:

      I am also confused–I am willing to sift but could you please let me know where you would start? Maybe what I could click on to look in the right place?

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