Picture this: You are running a meticulously-tuned hotel, and you’ve got a killer website. You have excellent online reviews and a healthy social media presence. It is a great time to be a hotelier now that travelers embrace consumerism!
You should be booked solid for months to come, right? Unfortunately, not necessarily. Yes, a direct hotel reservation might cut into your money from intermediaries, but you need to step into the new millennium or face certain doom.